Meeting Stain Shade: So Fresh, So Clean
For our limited Transmutations capsule, excess stock is elevated through a number of special hand-dyed processes executed by Stain Shade. We catch up with James (Stain Shade's very own boss man) for an insight into their activity.
Hey James! Please introduce Stain Shade.
JB: Stain Shade is a hand dye house specialising in production of hand dyed garments ranging from cotton to nylon to leather. Alongside this we run a small brand which often collaborates with other brands and retailers. Absolutely everything we do is by hand in our back garden in SW London, we will never move to automation and care strongly about the impact the dyeing industry has on the environment.
Why tie dye? What got you into it?
JB: This was born out of intrigue into the process. I saw tie dye things and wanted to know how it was done - once we figured this out things snowballed from there.
Absolutely everything we do is by hand in our back garden in SW London, We will never move to automation and care strongly about the impact the dyeing industry has on the environment.
Where is all the dyeing done?
JB: All the dyeing is done outside and by hand in my mum's back garden in South West London. The space is perfect for it and we intend to keep working from here and in this way for as long as we can.
How long have you been working on Stain Shade?
JB: I have been working on Stain Shade full time for almost 2 years. Prior to this I had a career in fashion wholesale which has helped get Stain Shade into some good retailers.
How do you choose what to dye onto?
JB: A lot of the time this is dictated by the partner we are working with. If it is me choosing then generally I like to do the sort of items you wouldn't expect to see hand dyed. For instance we have just started working on some homeware stuff and have dyed some bedding, table cloths etc.
Do you work with anyone?
JB: My mum, my wife and my sister all help me on the brand in different ways.
If it is me choosing then generally I like to do the sort of items you expect to see hand dyed. For instance we have just started working on some homeware stuff and have dyed some bedding, table clothes etc.
What are you working on at the moment?
JB: We have loads going on currently - a lot of production work for companies that are trying to engage with people who are at home currently given the climate at the moment. We recently put some kits together for a sportswear company so the people they were seeding to, could dye their own t-shirts at home. This direction is interesting as companies and people alike are constantly trying to generate content and engagement rather than just give people free stuff.