CYPRESS CHILLING WITH CREMATE

CYPRESS CHILLING WITH CREMATE

Cremate makes natural incense, hand dipped in London.

 For ‘Fifth Generation’, Cremate concocted a very special custom scent entitled 'Cypress Chills' - to burn at the runway show during London Fashion Week Mens.

"The themes for the scent itself, if I remember correctly, were dutty raves, cypress hill of course and a hand-wash Liam had haha."

First set the tone, in your home, with Cremate's exclusive Cypress Chills mix and then keep scrolling to read our Q&A with Cremate's founder Junior Adesanya. 

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Hey Junior! We know you're a man of many talents - what exactly do you do?

I always struggle to explain what I do.. multimedia artist, creative nomad, get amongst-er of bits and pieces! I'm a natural perfumer, Illustrator and as of recent, questionable beat maker. Basically an amalgamation of things that could be referred to as creative direction, but...yeah.

So how did Cremate get started? 

Cremate is the incense I produce. It's more than a brand though. When I say Cremate I don't only mean the incense, it's pretty much a pseudonym for this project - like maybe it won't always just be incense, it's just the name for a particular creative path I'm taking. I started Cremate around a year ago. It was kind of accidentally birthed. I have always been into burning incense and scents in general, so all it took was one evening of boredom to decide I was gonna create an incense for myself. Even at that stage I never intended to give it to anyone, let alone create what Cremate has become today. Anyway I told a couple close friends, gave them the little of what I had left to burn for themselves and here we are now.

"I always struggle to explain what I do.. multimedia artist, creative nomad, get amongst-er of bits and pieces! I'm a natural perfumer, Illustrator and as of recent, questionable beat maker."

 

Cremate also has a really strong visual presence, what inspires it and what’s your process like? 

As I was saying before, Cremate is pretty much just myself under a pseudonym so it's basically just an avenue for me to be able to flex my creativity without many barriers, which is a first. With that being said the Cremate visual identity is an amalgamation of many of my visual influences with a bit of pruning; 70s surf and skate, punk publications, hippies and beatniks and more - pretty much everything and anything anti-establishment haha.
"Cremate is pretty much just myself under a pseudonym so it's basically just an avenue for me to be able to flex my creativity without many barriers, which is a first."

Apart from 'Cypress Chills' - what other scents do you produce? 

Cremate produces two house scents. The first 'Middle Way' is kind of like Cremate's answer to Nag Champa; a subtle yet rich scent, woody and gentle - popular amongst beginner incensers and incense veterans alike. 


Then we have 'Mary Mother of God' which was conceived as a nod to the catholic Mary garden. I myself am not religious but I have always had a fascination with religious iconography so I tend to reference it a lot within my work. This scent is fresh and sweet but not overpowering, it's the perfect balancing act when sat alongside 'Middle Way'.

"When I say Cremate I don't only mean the incense, it's pretty much a pseudonym for this project - it won't always just be incense"

How did the collaboration for SS20: 'Fifth Generation' come about? 



The SS20 Cypress Chills collaboration came about with Liam all pretty organically. I've known Liam for a little while now through mutual friends and when I had got my bearings with all the incense stuff and wanted to expand in terms of working with people, I felt it was only right I hit Liam up. It turned out he was looking to add another element to the SS20 runway show which was two weeks away at the time. We knocked our heads together and came up with Cypress Chills which we managed to get burning at the show. The whole process itself was pretty organic like I said, we got a vibe of what the scent should be and represent and I went away and came up with a few options to choose from. We linked up again, decided which one was the closest to what we wanted to achieve and then I tweaked until it was just right. It was a similar process.


The themes for the scent itself, if I remember correctly, were dutty raves, cypress hill of course and a hand-wash Liam had haha.


CLEANSE YOUR HOME, NOT YOUR SOUL 



The perfect Stay At Home Companion, 'Cypress Chills' is now available to purchase on web store HERE.